Here are some mind-blowing facts about YouTube. YouTube has a whopping 1.3 billion users. Every minute 300 hours of video are uploaded to YouTube. Over 5 billion videos are accessed daily by more than 30 million unique visitors. But, how can it help you earn money from YouTube? We reveal the secret!
A guide to making money from YouTube
Opening a YouTube account or YouTube channel is fast, easy and free of cost. The spectacular rise in the number of YouTube users offers a grand opportunity to cash in on the huge popularity. Making money from YouTube is easy.
Making money from YouTube as an advertising platform
All you need are engaging and popular contents, a high number of subscribers and enough views. Your YouTube channel can become an advertising platform for other marketers. Here’s how to do it.
Via YouTube Partner Program
The YouTube Partner Program (YPP) is pretty simple. The channel must have 4000 watch hours in the past 12 months and should have 1000 subscribers for it to be eligible for the program. Here are the steps to apply for YPP.
- Go to “Creator Studio” under account icon on the homepage
- Go to “Channel” and select “Status and Features”
- Go to “Monetization” and click on “Enable”
- Agree to the terms and conditions and set up your AdSense account
- Select the preferences as per your choice and submit for review
It takes about a week for YouTube to review the application. Make sure multiple videos are posted every week to make enough money out of YouTube. Ads will appear before or within your video and you get the payment.
Via Affiliate Program
Various e-commerce platforms offer affiliate programs that allow a person to promote products available on the websites via reviews and other means. YouTube can be a great platform to reach out to the target audience and speak about the best products. Posting affiliate links within the video and in the description section is an easy way to generate revenue even without being eligible for the YPP.
Making money from YouTube as a marketer
This works mostly for those who are promoting their product or service or brand. YouTube is earning money from the marketer and provide a platform to increase business.
TrueView Ads can come as In-Stream videos that are played before starting a video and can be skipped after 5 seconds. Or, it can come as Discovery Ads that appear in the sidebar when a target audience is playing a video. The marketer is charged on a pay-per-view basis.
These are the videos that play before a selected video starts playing and cannot be skipped after 5 seconds. The maximum duration is 30 seconds, which will reduce soon as per YouTube. Advertisers pay per click for these Ads.
These are short 6 second videos that are perfect for creating brand awareness. The bidding is done on cost-per-minute (CPM) basis. Bumpers are found to be extremely useful and have high recall among the target audience.
However, it takes a lot of painstaking effort to make a popular channel on YouTube. You need to be dedicated to making money from YouTube.